Hawthorn Hawks Guernsey 2026 | AFL Official Store

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The Hawthorn Hawks are one of the most successful clubs in the modern era, a team that's been part of the fabric of Melbourne's eastern suburbs since 1902, representing the families of Glenferrie, the workers of the industrial east, and the loyal fans who've stuck by the brown and gold through 13 premierships, including the three-peat of 2013-2015. Known as the "Hawks" to the faithful and the "Criminally Underrated" to those who know the club's history, we've got a legacy of legends like John Kennedy, Leigh Matthews, Jason Dunstall, Lance Franklin and Luke Hodge — and a fanbase that turns out in their thousands at the MCG, proving that the Hawks always come out on top, even if we've copped a bit of "Kennedy's Curse" banter from our rivals. Our Hawks collection covers every fan: Home guernseys for the big games at the 'G, Away kits for the road, Indigenous designs celebrating our First Nations connection, Heritage retro classics from the glory days, ANZAC editions honouring the fallen, Training gear for the pre-season grind, Polos for everyday Hawks pride, and Hoodies for those cold Melbourne winter nights. Go Hawks. Wear the brown and gold.