Sydney Swans Guernsey 2026 | AFL Official Store

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The Sydney Swans are the AFL's bridge to the Harbour City, a club that's been part of the fabric of Sydney since 1982, when they relocated from South Melbourne to become the city's first VFL/AFL team, representing the families of the eastern suburbs, the workers of the city, and the loyal fans who've stuck by the red and white through the highs and the lows. Known as the "Swans" to the faithful and the "Bloods" to those who know the club's South Melbourne roots, we've got five premierships and a legacy of legends like Paul Kelly, Michael O'Loughlin, Adam Goodes, Buddy Franklin and Isaac Heeney — and a fanbase that turns out in their thousands at the SCG, proving that the Swans are here to stay in the rugby state, even if we've copped a bit of "Bloods culture" banter from the traditionalists. Our Swans collection covers every fan: Home guernseys for the SCG fortress, Away kits for the long road trips south, Indigenous designs celebrating our First Nations connection, Heritage retro classics from the South Melbourne days, ANZAC editions honouring the fallen, Training gear for the pre-season grind, Polos for everyday Swans pride, and Hoodies for those chilly Sydney winter nights. Bloods forever. Wear the red and white.