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Essendon Bombers

The Essendon Bombers are one of the most successful clubs in VFL/AFL history, a team that's been part of the fabric of Melbourne's western suburbs since 1872, representing the families of Essendon, the workers of the industrial west, and the loyal fans who've stuck by the red and black through 16 premierships and the darkest days of the supplements scandal. Known as the "Dons" to the faithful and "Essendrugs" to the haters, we've got a legacy of legends like John Coleman, James Hird and Matthew Lloyd — and a fanbase that turns out in their thousands at the MCG, because the Bombers never really go away, no matter how tough it gets, and we've learned to carry the "saga" banter with a bit of a laugh. Our Bombers collection covers every fan: Home guernseys for the big games, Away kits for the road, Indigenous designs celebrating our First Nations connection, Heritage retro classics from the glory days, ANZAC editions honouring the fallen, Training gear for the pre-season grind, Polos for everyday Dons pride, and Hoodies for those cold Melbourne winter nights. Bombers forever. Wear the red and black.

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